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I’m a British-Italian journalist based in London. I’m interested in how news organisations reach audiences, create products, and tell stories—and how digital media gives them new ways of doing these things.

I’m currently a Business Analyst with the audience engagement team at BBC News. Previously I worked on audience growth and as a reporter at Quartz, and on the social media desk at the Telegraph. Before that I sat on the Board of Directors at Global Voices Online, and reported at Index on Censorship. I lived in Shanghai for a couple of years, and studied global media at LSE and history at SOAS.

I’m happiest when I’m doing something that involves any of following: cycling, swimming, yoga, cooking/eating, music, coffee, travelling, reading, learning, and laughing.

You can find me on Twitter at @martaruco, or email me on marta@martacooper.com.